But still not every child gets to enjoy a full childhood. Still, too many childhoods are cut short. They must commit to making sure every child, has every right. The Convention at a crossroads: Read the special report on the achievements of the past three decades and the critical work that remains — especially for children who have been left behind.

Protesting a lack of government action on the climate crisis, 16 children, including Greta Thunberg, file a landmark complaint to the United Nations Committee on the Rights of the Child.

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Read and download the Convention on the Rights of the Child — the most widely ratified human rights treaty. We are all equally entitled to our human rights without discrimination.

How many countries have ratified the Convention on the Rights of the Child? How does the Convention define "child"? International standards on child rights have advanced dramatically over the past century — explore the milestones. Programme Menu Convention on the Rights of the Child.

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Learn about the Convention. For UN Member States. Time to act. Almost halved the proportion of undernourished children since These inspiring children are speaking out, claiming their rights and leading the way to the world they deserve. Learn more about the Convention on the Rights of the Child. Become a donor Social. Legal Contact us.It also explains how adults and governments must work together to make sure all children can enjoy all their rights.

Every child has rights, whatever their ethnicity, gender, religion, language, abilities or any other status. The Convention must be seen as a whole: all the rights are linked and no right is more important that another.

The right to relax and play Article 31 and the right to freedom of expression Article 13 have equal importance as the right to be safe from violence Article 19 and the right to education Article The Convention came into force in the UK in You can read the full convention pdfor just a summary pdfto find out more about the rights that are included.

There are four articles in the convention that are seen as special.

What is the Convention on the Rights of the Child?

They are:. They include:. How we protect Children's rights. What is in the Convention? They include: The Optional Protocol on the involvement of children in armed conflict This requires governments to increase the minimum age that children can join the armed forces from 15 years and to ensure that members of their armed forces under the age of 18 do not take a direct part in armed conflict.

The Optional Protocol to the Convention on the sale of children, child prostitution and child pornography This provides detailed requirements for governments to end the sexual exploitation and abuse of children. It also protects children from being sold for non-sexual purposes, such as other forms of forced labour, illegal adoption and organ donation.

UNICEF: Lang Lang on children's right to play (English)

Discover more News. Get your school involved with Outright Read more. Fundraise at your school See how you can get involved. Aged ? Have your say with U-Report Read more.Bearing in mind that the peoples of the United Nations have, in the Charter, reaffirmed their faith in fundamental human rights and in the dignity and worth of the human person, and have determined to promote social progress and better standards of life in larger freedom.

Child rights and why they matter

Recognizing that the United Nations has, in the Universal Declaration of Human Rights and in the International Covenants on Human Rights, proclaimed and agreed that everyone is entitled to all the rights and freedoms set forth therein, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status.

Recalling that, in the Universal Declaration of Human Rights, the United Nations has proclaimed that childhood is entitled to special care and assistance.

Convinced that the family, as the fundamental group of society and the natural environment for the growth and well-being of all its members and particularly children, should be afforded the necessary protection and assistance so that it can fully assume its responsibilities within the community.

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Recognizing that the child, for the full and harmonious development of his or her personality, should grow up in a family environment, in an atmosphere of happiness, love and understanding.

Considering that the child should be fully prepared to live an individual life in society, and brought up in the spirit of the ideals proclaimed in the Charter of the United Nations, and in particular in the spirit of peace, dignity, tolerance, freedom, equality and solidarity.

Bearing in mind that the need to extend particular care to the child has been stated in the Geneva Declaration of the Rights of the Child of and in the Declaration of the Rights of the Child adopted by the General Assembly on 20 November and recognized in the Universal Declaration of Human Rights, in the International Covenant on Civil and Political Rights in particular in articles 23 and 24in the International Covenant on Economic, Social and Cultural Rights in particular in article 10 and in the statutes and relevant instruments of specialized agencies and international organizations concerned with the welfare of children.

Bearing in mind that, as indicated in the Declaration of the Rights of the Child, "the child, by reason of his physical and mental immaturity, needs special safeguards and care, including appropriate legal protection, before as well as after birth".

Recalling the provisions of the Declaration on Social and Legal Principles relating to the Protection and Welfare of Children, with Special Reference to Foster Placement and Adoption Nationally and Internationally; the United Nations Standard Minimum Rules for the Administration of Juvenile Justice The Beijing Rules ; and the Declaration on the Protection of Women and Children in Emergency and Armed Conflict, Recognizing that, in all countries in the world, there are children living in exceptionally difficult conditions, and that such children need special consideration.

Taking due account of the importance of the traditions and cultural values of each people for the protection and harmonious development of the child, Recognizing the importance of international co-operation for improving the living conditions of children in every country, in particular in the developing countries. For the purposes of the present Convention, a child means every human being below the age of eighteen years unless under the law applicable to the child, majority is attained earlier.

States Parties shall respect and ensure the rights set forth in the present Convention to each child within their jurisdiction without discrimination of any kind, irrespective of the child's or his or her parent's or legal guardian's race, colour, sex, language, religion, political or other opinion, national, ethnic or social origin, property, disability, birth or other status. States Parties shall take all appropriate measures to ensure that the child is protected against all forms of discrimination or punishment on the basis of the status, activities, expressed opinions, or beliefs of the child's parents, legal guardians, or family members.

In all actions concerning children, whether undertaken by public or private social welfare institutions, courts of law, administrative authorities or legislative bodies, the best interests of the child shall be a primary consideration. States Parties undertake to ensure the child such protection and care as is necessary for his or her well-being, taking into account the rights and duties of his or her parents, legal guardians, or other individuals legally responsible for him or her, and, to this end, shall take all appropriate legislative and administrative measures.

States Parties shall ensure that the institutions, services and facilities responsible for the care or protection of children shall conform with the standards established by competent authorities, particularly in the areas of safety, health, in the number and suitability of their staff, as well as competent supervision.

States Parties shall undertake all appropriate legislative, administrative, and other measures for the implementation of the rights recognized in the present Convention. With regard to economic, social and cultural rights, States Parties shall undertake such measures to the maximum extent of their available resources and, where needed, within the framework of international co-operation. States Parties shall respect the responsibilities, rights and duties of parents or, where applicable, the members of the extended family or community as provided for by local custom, legal guardians or other persons legally responsible for the child, to provide, in a manner consistent with the evolving capacities of the child, appropriate direction and guidance in the exercise by the child of the rights recognized in the present Convention.

States Parties shall ensure to the maximum extent possible the survival and development of the child. The child shall be registered immediately after birth and shall have the right from birth to a name, the right to acquire a nationality and. States Parties shall ensure the implementation of these rights in accordance with their national law and their obligations under the relevant international instruments in this field, in particular where the child would otherwise be stateless.

States Parties undertake to respect the right of the child to preserve his or her identity, including nationality, name and family relations as recognized by law without unlawful interference. Where a child is illegally deprived of some or all of the elements of his or her identity, States Parties shall provide appropriate assistance and protection, with a view to re-establishing speedily his or her identity.

States Parties shall ensure that a child shall not be separated from his or her parents against their will, except when competent authorities subject to judicial review determine, in accordance with applicable law and procedures, that such separation is necessary for the best interests of the child.

unicef rights of the child to play

Such determination may be necessary in a particular case such as one involving abuse or neglect of the child by the parents, or one where the parents are living separately and a decision must be made as to the child's place of residence. In any proceedings pursuant to paragraph 1 of the present article, all interested parties shall be given an opportunity to participate in the proceedings and make their views known.

States Parties shall respect the right of the child who is separated from one or both parents to maintain personal relations and direct contact with both parents on a regular basis, except if it is contrary to the child's best interests.

Where such separation results from any action initiated by a State Party, such as the detention, imprisonment, exile, deportation or death including death arising from any cause while the person is in the custody of the State of one or both parents or of the child, that State Party shall, upon request, provide the parents, the child or, if appropriate, another member of the family with the essential information concerning the whereabouts of the absent member s of the family unless the provision of the information would be detrimental to the well-being of the child.Children and young people have the same general human rights as adults and also specific rights that recognize their special needs.

Children are neither the property of their parents nor are they helpless objects of charity. They are human beings and are the subject of their own rights. The Convention on the Rights of the Child sets out the rights that must be realized for children to develop to their full potential.

The Convention offers a vision of the child as an individual and as a member of a family and community, with rights and responsibilities appropriate to his or her age and stage of development. By recognizing children's rights in this way, the Convention firmly sets the focus on the whole child.

The Convention recognizes the fundamental human dignity of all children and the urgency of ensuring their well-being and development. It makes clear the idea that a basic quality of life should be the right of all children, rather than a privilege enjoyed by a few. Interested in learning more about child rights? There are many reasons for singling out children's rights in a separate human rights Convention:.

Children are neither the possessions of parents nor of the state, nor are they mere people-in-the-making; they have equal status as members of the human family. Children must rely on adults for the nurture and guidance they need to grow towards independence. Such nurture is ideally found from adults in children's families, but when primary adult caregivers cannot meet children's needs, it is up to the State as the primary duty bearer to find an alternative in the best interests of the child.

Short-sighted policymaking that fails to take children into account has a negative impact on the future of all members of society.

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Children generally do not vote and do not traditionally take part in political processes. Without special attention to the opinions of children — as expressed at home and in schools, in local communities and even in governments — children's views go unheard on the many important issues that affect them now or will affect them in the future.

Transformation of the family structure, globalization, climate change, digitalization, mass migration, shifting employment patterns and a shrinking social welfare net in many countries all have strong impacts on children. The impact of these changes can be particularly devastating in situations of armed conflict and other emergencies. Because they are still developing, children are especially vulnerable — more so than adults — to poor living conditions such as poverty, inadequate health care, nutrition, safe water, housing and environmental pollution.

The effects of disease, malnutrition and poverty threaten the future of children and therefore the future of the societies in which they live.

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Social research findings show that children's earliest experiences significantly influence their future development. The course of their development determines their contribution, or cost, to society over the course of their lives. Human rights are standards that recognize and protect the dignity of all human beings. Creating a 'culture of human rights' throughout the world.The Convention explains who children are, all their rights, and the responsibilities of governments.

All the rights are connected, they are all equally important and they cannot be taken away from children. All children have all these rights, no matter who they are, where they live, what language they speak, what their religion is, what they think, what they look like, if they are a boy or girl, if they have a disability, if they are rich or poor, and no matter who their parents or families are or what their parents or families believe or do.

No child should be treated unfairly for any reason. When adults make decisions, they should think about how their decisions will affect children. Governments should make sure children are protected and looked after by their parents, or by other people when this is needed. Governments should make sure that people and places responsible for looking after children are doing a good job. Governments must do all they can to make sure that every child in their countries can enjoy all the rights in this Convention.

Governments should let families and communities guide their children so that, as they grow up, they learn to use their rights in the best way.

The more children grow, the less guidance they will need. Every child has the right to be alive. Governments must make sure that children survive and develop in the best possible way. Children must be registered when they are born and given a name which is officially recognized by the government. Children must have a nationality belong to a country. Whenever possible, children should know their parents and be looked after by them.

Children have the right to their own identity — an official record of who they are which includes their name, nationality and family relations. No one should take this away from them, but if this happens, governments must help children to quickly get their identity back. Children should not be separated from their parents unless they are not being properly looked after — for example, if a parent hurts or does not take care of a child.

If a child lives in a different country than their parents, governments must let the child and parents travel so that they can stay in contact and be together. Governments must stop children being taken out of the country when this is against the law — for example, being kidnapped by someone or held abroad by a parent when the other parent does not agree. Children have the right to give their opinions freely on issues that affect them. Adults should listen and take children seriously. Children have the right to share freely with others what they learn, think and feel, by talking, drawing, writing or in any other way unless it harms other people.In something incredible happened.

They made a promise to every child to protect and fulfil their rights, by adopting an international legal framework — the United Nations Convention on the Rights of the Child. Contained in this treaty is a profound idea: that children are not just objects who belong to their parents and for whom decisions are made, or adults in training.

unicef rights of the child to play

Rather, they are human beings and individuals with their own rights. The Convention says childhood is separate from adulthood, and lasts until 18; it is a special, protected time, in which children must be allowed to grow, learn, play, develop and flourish with dignity. Since ratification of the Convention by the Republic of Tajikistan inUNICEF in Tajikistan promotes the rights and well-being of every child in the country, with the special focus on those in greatest need.

All children have all these rights, no matter who they are, where they live, what language they speak, what their religion is, what they think, what they look like, if they are a boy or girl, if they have a disability, if they are rich or poor, and no matter who their parents or families are or what their parents or families believe or do.

No child should be treated unfairly for any reason. When adults make decisions, they should think about how their decisions will affect children. All adults should do what is best for children. Governments should make sure children are protected and looked after by their parents, or by other people when this is needed. Governments should make sure that people and places responsible for looking after children are doing a good job.

Governments must do all they can to make sure that every child in their countries can enjoy all the rights in this Convention. Governments should let families and communities guide their children so that, as they grow up, they learn to use their rights in the best way. The more children grow, the less guidance they will need.

Every child has the right to be alive.

unicef rights of the child to play

Governments must make sure that children survive and develop in the best possible way. Children must be registered when they are born and given a name which is officially recognized by the government. Children must have a nationality belong to a country. Whenever possible, children should know their parents and be looked after by them.The ethics of ad blocking will also be questioned as software providers increasingly attempt to profit from ad authorisation.

Meanwhile, the technical ping-pong against ad blockers will continue. This will return short-term dollars to publishers but will override consumer wishes, so the safer long-term strategy will be to address the core concerns which have drawn people to ad blocking. Expect to see the digital advertising industry urgently responding to these specific challenges throughout the coming year.

In a media landscape of ongoing dramatic change, advertisers will more aggressively adopt multiple media alternatives to reach and connect with their audiences throughout 2017. Synergies will become more important than any single channel and the collective weight of all channels put together. Marketers will be focused on understanding the role each media plays within a broader plan and how they rub off to produce synergistic effects.

The concept of synergies has been around for some time but what has changed is the planning aspect and the application of a discipline to the selection of channels to maximise its impact. These numbers are not only growing but increasingly we are seeing non-TV synergies emerging as advertisers and agencies start to get their heads around this.

But they offer opportunities for forming different kinds of relationships that meet consumer needs at different times and occasions. Optimising media duplication and phasing can go a long way in driving synergies but as a first step, marketers will need to ensure that every medium has a role to play within the broader media mix.

At the top of the marketing to do list will be gaining a rapid understanding of the needs, aspirations and behaviours of Generation Z, also referred to as the post-millennials and centennials.

Brands will re-think their digital presence to emphasise co-creation, authenticity and transparency essential for connecting with Generation Z Brands will step up efforts to reach the emerging Gen Z consumer segment in 2017.

Marketers should invest in digital platforms to offer Gen Z consumers opportunities to interact and co-create. Transparency and imagination will be important as well as experimentation with augmented reality and virtual reality marketing to reach this highly imaginative and visual audience. Joline McGoldrick is Vice President of Insights and Product Marketing for the Media and Digital Practice of Kantar Millward Brown. In 2017, successful brand stories will be built on delivering a consistent experience across touchpoints, and less on the number of touchpoints used.

Michael Nicholas leads the Global Connected Solutions team at Kantar TNS, where he advises clients on digital and integrated marketing activities. Download PDF Content marketing: a new wave of experimentation Content marketing in 2017 will continue to gain traction at a fast pace.

New creative and media possibilities, particularly on mobile, will drive innovation and experimentation in both content and formats as marketers look to provide consumers with content that is useful, entertaining, or both. Marketers will have to put away some money for experimentation with and creation of new content that will appeal to the imagination. Technologies like 360 Video, Augmented Reality (AR) and Virtual Reality (VR) will be used to develop immersive formats and stronger visual imagery.

The focus will be on driving brand effectiveness with critical behavioral and demographic components. The future of programmatic targeting: blending brand affinity with behaviorIn markets where the right data platforms exist, marketers should explore how to integrate brand affinity data into their media buying, beyond just behavior. Download PDF Galvanised by fear, the online advertising industry will more aggressively respond to ad blockers In 2017, the online ad industry will turn a corner by adopting better ad formats and proactively persuading audiences not to block ads.

Advertisers need to create more compelling content which will be relevant in the contexts where it is placed. Publishers need to reduce advertising clutter, and focus on polite, user-responsive formats.

Media agencies need to improve targeting, using more frequency capping and retargeting judiciously to reduce irritation. Download PDF Media synergies will become more important than any single channel and the collective weight of all channels The growing significance of media synergies in 2017 offers advertisers and agencies the opportunity to leverage its power to maximise brand and sales impact. Synergy will become a part of any multi- media analysisMarketers should adapt the message to the medium whilst maintaining a common creative theme.